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Arthur Kudner
(7 Dec 1890 - 18 Feb 1944)
American executive whose advertising firm that he started in 1935 grew to be the eighth largest (in billings) in the U.S. His company's clients included General Motors and Goodyear. He died at age 53.
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Science Quotes by Arthur Kudner (1 quote)
Never fear big long words.
Big long words name little things.
All big things have little names.
Such as life and death, peace and war.
Or dawn, day, night, hope, love, home.
Learn to use little words in a big way.
It is hard to do,
But they say what you mean.
When you don't know what you mean, use big words.
That often fools little people.
— Arthur Kudner
Quoted in Saturday Review (1962), 45, No. 2. It was written (1936) for his son, as advice for young copy writers.
- 1995
In science it often happens that scientists say, 'You know that's a really good argument; my position is mistaken,' and then they would actually change their minds and you never hear that old view from them again. They really do it. It doesn't happen as often as it should, because scientists are human and change is sometimes painful. But it happens every day. I cannot recall the last time something like that happened in politics or religion.
(1987) --
Carl Sagan
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