Aaron P. De Geus
( - )
business executive who was head of planning for the Royal Dutch/Shell Group of companies, working throughout the world, including Africa, Asia and as director of Shell's operations in Brazil.
Science Quotes by Aaron P. De Geus (1 quote)
The ability to learn faster than your competitors may be the only sustainable competitive advantage.
— Aaron P. De Geus
In 'Planning as Learning', Harvard Business Review (Mar-Apr 1988), 66, No. 2, 71.