(6 Nov 1930 - 5 2003)
American promoter and lawyer who pioneered sports marketing, merchandise licensing, and making partnerships between athletics and corporate sponsorship. He later expanded with classical music artists and fashion models. His best-selling books on marketing and business skills, included What They Don't Teach You at Harvard Business School: Notes from a Street-Smart Executive (1984).
Science Quotes by Mark McCormack (1 quote)
If Thomas Edison had gone to business school, we would all be reading by larger candles.
— Mark McCormack
What They Don't Teach You at Harvard Business School (1984).