After all, most men are incapable of deciding for themselves, and have got to have a leader somewhere. If the new discoveries in mass suggestion enable us to make government easier, not only political, but moral and aesthetic, why not welcome them like other useful inventions? Why should science be limited to improvements in our control over nature, and exclude the most important part of our environment, our fellows? Get on the inside, join, as I used to be told, some party, and learn where the ropes come down within your reach. Adopt the high calling of Manipulator and save the State.
Such Machiavellis are not confined to Russia and Italy; one may find them all about even in this Land of the Free. … Still there remains in me a strange misgiving about making use of one’s fellows through an appeal to their weaknesses, even when all you do is to select their objects for them. In the elegant diction of Mr. Mencken, and in spite of the great weight of his authority, a government of the boobs, for the boobs and by the boobs to me still has its morbid charms.