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Leo McGinneva
( - )
businessman.
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Science Quotes by Leo McGinneva (1 quote)
[Why people buy quarter-inch drill bits.] They don't want quarter-inch bits. They want quarter-inch holes.
— Leo McGinneva
As quoted in Theodore Levitt, The Marketing Imagination (1983, 1986), 128. The quote is sometimes attributed to Theodore Levitt, who popularized it. If you know biographical information about Leo McGinneva, please contact Webmaster.

In science it often happens that scientists say, 'You know that's a really good argument; my position is mistaken,' and then they would actually change their minds and you never hear that old view from them again. They really do it. It doesn't happen as often as it should, because scientists are human and change is sometimes painful. But it happens every day. I cannot recall the last time something like that happened in politics or religion.
(1987) --
Carl Sagan
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