Today in Science History - Quickie Quiz
Leo McGinneva
( - )
businessman.
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Science Quotes by Leo McGinneva (1 quote)
[Why people buy quarter-inch drill bits.] They don't want quarter-inch bits. They want quarter-inch holes.
— Leo McGinneva
As quoted in Theodore Levitt, The Marketing Imagination (1983, 1986), 128. The quote is sometimes attributed to Theodore Levitt, who popularized it. If you know biographical information about Leo McGinneva, please contact Webmaster.
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