Marketing Quotes (3 quotes)
[Why people buy quarter-inch drill bits.] They don't want quarter-inch bits. They want quarter-inch holes.
Many inventions are not suitable for the people at large because of their carelessness. Before a thing can be marketed to the masses, it must be made practically fool-proof. Its operation must be made extremely simple. That is one reason, I think, why the phonograph has been so universally adopted. Even a child can operate it. … Another reason is that people are far more willing to pay for being amused than for anything else.
The oil industry is a stunning example of how science, technology, and mass production can divert an entire group of companies from their main task. ... No oil company gets as excited about the customers in its own backyard as about the oil in the Sahara Desert. ... But the truth is, it seems to me, that the industry begins with the needs of the customer for its products. From that primal position its definition moves steadily back stream to areas of progressively lesser importance until it finally comes to rest at the search for oil.