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Today in Science History - Quickie Quiz
Who said: “The conservation of natural resources is the fundamental problem. Unless we solve that problem it will avail us little to solve all others.”
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Home > Category Index for Science Quotations > Category Index M > Category: Marketing

Marketing Quotes (3 quotes)

[Why people buy quarter-inch drill bits.] They don't want quarter-inch bits. They want quarter-inch holes.
As quoted in Theodore Levitt, The Marketing Imagination (1983, 1986), 128. The quote is sometimes attributed to Theodore Levitt, who popularized it. If you know biographical information about Leo McGinneva, please contact Webmaster.
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Many inventions are not suitable for the people at large because of their carelessness. Before a thing can be marketed to the masses, it must be made practically fool-proof. Its operation must be made extremely simple. That is one reason, I think, why the phonograph has been so universally adopted. Even a child can operate it. … Another reason is that people are far more willing to pay for being amused than for anything else.
As quoted from an interview by B.C. Forbes in The American Magazine (Jan 1921), 86.
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The oil industry is a stunning example of how science, technology, and mass production can divert an entire group of companies from their main task. ... No oil company gets as excited about the customers in its own backyard as about the oil in the Sahara Desert. ... But the truth is, it seems to me, that the industry begins with the needs of the customer for its products. From that primal position its definition moves steadily back stream to areas of progressively lesser importance until it finally comes to rest at the search for oil.
In 'Marketing Myopia' originally published in Harvard Business Review (). Reprinted in Harvard Business Review Classics: Marketing Myopia (2008), 66-71.
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Carl Sagan Thumbnail In science it often happens that scientists say, 'You know that's a really good argument; my position is mistaken,' and then they would actually change their minds and you never hear that old view from them again. They really do it. It doesn't happen as often as it should, because scientists are human and change is sometimes painful. But it happens every day. I cannot recall the last time something like that happened in politics or religion. (1987) -- Carl Sagan
Quotations by:Albert EinsteinIsaac NewtonLord KelvinCharles DarwinSrinivasa RamanujanCarl SaganFlorence NightingaleThomas EdisonAristotleMarie CurieBenjamin FranklinWinston ChurchillGalileo GalileiSigmund FreudRobert BunsenLouis PasteurTheodore RooseveltAbraham LincolnRonald ReaganLeonardo DaVinciMichio KakuKarl PopperJohann GoetheRobert OppenheimerCharles Kettering  ... (more people)

Quotations about:Atomic  BombBiologyChemistryDeforestationEngineeringAnatomyAstronomyBacteriaBiochemistryBotanyConservationDinosaurEnvironmentFractalGeneticsGeologyHistory of ScienceInventionJupiterKnowledgeLoveMathematicsMeasurementMedicineNatural ResourceOrganic ChemistryPhysicsPhysicianQuantum TheoryResearchScience and ArtTeacherTechnologyUniverseVolcanoVirusWind PowerWomen ScientistsX-RaysYouthZoology  ... (more topics)
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- 100 -
Sophie Germain
Gertrude Elion
Ernest Rutherford
James Chadwick
Marcel Proust
William Harvey
Johann Goethe
John Keynes
Carl Gauss
Paul Feyerabend
- 90 -
Antoine Lavoisier
Lise Meitner
Charles Babbage
Ibn Khaldun
Euclid
Ralph Emerson
Robert Bunsen
Frederick Banting
Andre Ampere
Winston Churchill
- 80 -
John Locke
Bronislaw Malinowski
Bible
Thomas Huxley
Alessandro Volta
Erwin Schrodinger
Wilhelm Roentgen
Louis Pasteur
Bertrand Russell
Jean Lamarck
- 70 -
Samuel Morse
John Wheeler
Nicolaus Copernicus
Robert Fulton
Pierre Laplace
Humphry Davy
Thomas Edison
Lord Kelvin
Theodore Roosevelt
Carolus Linnaeus
- 60 -
Francis Galton
Linus Pauling
Immanuel Kant
Martin Fischer
Robert Boyle
Karl Popper
Paul Dirac
Avicenna
James Watson
William Shakespeare
- 50 -
Stephen Hawking
Niels Bohr
Nikola Tesla
Rachel Carson
Max Planck
Henry Adams
Richard Dawkins
Werner Heisenberg
Alfred Wegener
John Dalton
- 40 -
Pierre Fermat
Edward Wilson
Johannes Kepler
Gustave Eiffel
Giordano Bruno
JJ Thomson
Thomas Kuhn
Leonardo DaVinci
Archimedes
David Hume
- 30 -
Andreas Vesalius
Rudolf Virchow
Richard Feynman
James Hutton
Alexander Fleming
Emile Durkheim
Benjamin Franklin
Robert Oppenheimer
Robert Hooke
Charles Kettering
- 20 -
Carl Sagan
James Maxwell
Marie Curie
Rene Descartes
Francis Crick
Hippocrates
Michael Faraday
Srinivasa Ramanujan
Francis Bacon
Galileo Galilei
- 10 -
Aristotle
John Watson
Rosalind Franklin
Michio Kaku
Isaac Asimov
Charles Darwin
Sigmund Freud
Albert Einstein
Florence Nightingale
Isaac Newton


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