Brand Quotes (2 quotes)
Times arrow of just history marks each moment of time with a distinctive brand. But we cannot, in our quest to understand history, be satisfied only with a mark to recognize each moment and a guide to order events in temporal sequence. Uniqueness is the essence of history, but we also crave some underlying generality, some principles of order transcending the distinction of momentslest we be driven mad by Borgess vision of a new picture every two thousand pages in a book without end. We also need, in short, the immanence of times cycle.
We are looking to brands for poetry and for spirituality, because were not getting those things from our communities or from each other.