Braungart_Michael Quotes (1 quote)
What we call recycling is typically the product losing its quality. Paper gets mixed with other papers, re-chlorinated and contaminated with toxic inks. The fiber length gets shorter and you end up with gray, fuzzy stuff that doesn't really work for you. That's downcycling. Michael Braungart and I coined the term upcycling, meaning that the product could actually get better as it comes through the system.