Cradle To Cradle Quotes (2 quotes)
“Cradle to Cradle” is in counterpoint to “Cradle to Grave.” It basically says that if we look at everything as a take, make and waste system, then it’s a one-way system. Whereas If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.
In audio segment, 'William McDonough: Godfather of Green', WNYC, Studio 360 broadcast on NPR radio (18 Mar 2008) and archived on the station website.
Most manufacturers take resources out of the ground and convert them to products that are designed to be thrown away or incinerated within months. We call these “cradle to grave” product flows. Our answer to that is “cradle to cradle” design. Everything is reused—either returned to the soil as nontoxic “biological nutrients” that will biodegrade safely, or returned to industry as “technical nutrients” that can be infinitely recycled.
In interview article, 'Designing For The Future', Newsweek (15 May 2005).