Upcycling Quotes (1 quote)
What we call recycling is typically the product losing its quality. Paper gets mixed with other papers, re-chlorinated and contaminated with toxic inks. The fiber length gets shorter…and you end up with gray, fuzzy stuff that doesn't really work for you. That's downcycling. Michael Braungart and I coined the term upcycling, meaning that the product could actually get better as it comes through the system.
In interview article, 'Designing For The Future', Newsweek (15 May 2005).
In science it often happens that scientists say, 'You know that's a really good argument; my position is mistaken,' and then they would actually change their minds and you never hear that old view from them again. They really do it. It doesn't happen as often as it should, because scientists are human and change is sometimes painful. But it happens every day. I cannot recall the last time something like that happened in politics or religion.
(1987) -- 
