Leon Festinger
(8 May 1919 - 11 Feb 1989)
[n[] who proposed cognitive dissonance theory (1957), which suggests that we have an inner drive to hold all our attitudes and beliefs in harmony and avoid disharmony (or dissonance).
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Science Quotes by Leon Festinger (2 quotes)
A man with a conviction is a hard man to change. Tell him you disagree and he turns away. Show him facts or figures and he questions your sources. Appeal to logic and he fails to see your point.
— Leon Festinger
First sentences in When Prophecy Fails (1956), 3.
Suppose an individual believes something with his whole heart; suppose further that he has a commitment to this belief and he has taken irrevocable actions because of it; finally, suppose that he is presented with evidence, unequivocal and undeniable evidence, that his belief is wrong: what will happen? The individual will frequently emerge, not only unshaken, but even more convinced of the truth of his beliefs than ever before. Indeed, he may even show a new fervor for convincing and converting other people to his view.
— Leon Festinger
In When Prophecy Fails (1956), 3.
See also:
- Booklist for Leon Festinger.