Gullibility Quotes (3 quotes)
According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.
'The Fundamental Fakes', Collier's Weekly (17 Feb 1906). Reprinted in The Great American Fraud (1907), 55.
It seems to me what is called for is an exquisite balance between two conflicting needs: the most skeptical scrutiny of all hypotheses that are served up to us and at the same time a great openness to new ideas … If you are only skeptical, then no new ideas make it through to you … On the other hand, if you are open to the point of gullibility and have not an ounce of skeptical sense in you, then you cannot distinguish the useful ideas from the worthless ones.
In 'The Burden of Skepticism', Skeptical Inquirer (Fall 1987), 12, No. 1.
There are science teachers who actually claim that they teach “a healthy skepticism.” They do not. They teach a profound gullibility, and their dupes, trained not to think for themselves, will swallow any egregious rot, provided it is dressed up with long words and an affectation of objectivity to make it sound scientific.
In Science is a Sacred Cow (1950), 189.