Catchword Quotes (3 quotes)
I must admit that when I chose the name, “vitamine,” I was well aware that these substances might later prove not to be of an amine nature. However, it was necessary for me to choose a name that would sound well and serve as a catchword, since I had already at that time no doubt about the importance and the future popularity of the new field.
Man is a creature who lives not upon bread alone, but principally by catchwords...
The word, “Vitamine,” served as a catchword which meant something even to the uninitiated, and it was not by mere accident that just at that time, research developed so markedly in this direction. Our view as to the fortunate choice of this name is strengthened, on the one hand, because it has become popular (and a badly chosen catchword, like a folksong without feeling, can never become popular), and on the other, because of the untiring efforts of other workers to introduce a varied nomenclature, for example, “accessory food factors, food hormones, water-soluble B and fat-soluble A, nutramine, and auximone” (for plants). Some of these designations are certainly not better, while others are much worse than “Vitamine.”