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Édouard Michelin
(23 Jun 1859 - 25 Aug 1940)
French industrialist who, with his older brother André, founded Michelin Tyre Co. in 1888. They made the first pneumatic tyres that could easily be removed and replaced. Also, they introduced tread patterns, low-pressure balloon tyres and steel-cord tyres.
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Science Quotes by Édouard Michelin (7 quotes)
[Bibendum, the iconic Michelin Man, was inspired upon seeing a pile of tires resemble the body of a man.] All it needed was arms, for, being a Frenchman, it wanted to speak!
— Édouard Michelin
As quoted by H.M. Davidson, in System: The Magazine of Business (Apr 1922), 41, 446. The comment by Édouard Michelin, a former artist, refers to the idea that Frenchmen speak with hand gestures.
If I had my way every French boy would be required to take a trip to America as part of his education.
— Édouard Michelin
As quoted by H.M. Davidson, in System: The Magazine of Business (Apr 1922), 41, 446.
If you advertise to tell lies, it will ruin you, but if you advertise to tell the public the truth, and particularly to give information, it will bring you success. I learned early that to tell a man how best to use tires, and to make him want them, was far better than trying to tell him that your tire is the best in the world. If you believe that yours is, let your customer find it out.
— Édouard Michelin
As quoted by H.M. Davidson, in System: The Magazine of Business (Apr 1922), 41, 446.
In every phase of business life, keep at least one year ahead of the other fellow.
— Édouard Michelin
As quoted by H.M. Davidson, in System: The Magazine of Business (Apr 1922), 41, 412.
In fulfilling the wants of the public, a manufacturer should keep as far ahead as his imagination and his knowledge of his buying public will let him. One should never wait to see what it is a customer is going to want. Give him, rather, what he needs, before he has sensed that need himself.
— Édouard Michelin
As quoted by H.M. Davidson, in System: The Magazine of Business (Apr 1922), 41, 413.
We must make a tire that is easily changeable, not by a mechanician, but by anybody—even by an imbecile
— Édouard Michelin
As quoted by H.M. Davidson, in System: The Magazine of Business (Apr 1922), 41, 413.
We started out by giving away [our maps and guides], and it was the wrong principle. The day I found a Michelin guide book used to prop up a wobbly table, we put a price on them.
— Édouard Michelin
As quoted by H.M. Davidson, in System: The Magazine of Business (Apr 1922), 41, 446.
See also:
- 23 Jun - short biography, births, deaths and events on date of Michelin's birth.
- Eduouard Michelin - Profile from System: The Magazine of Business (1922).
- The Michelin Men: Driving an Empire, by Herbert Lottman. - book suggestion.